On Feb 1, 2022, Bloomberg ran a piece of news about a cybersecurity startup seed fundraising USD100M. This number is huge for a company without any proven record of sales.

What led to such impressive, quick success then? After all, we are not talking about booming industries such as blockchain, NFT or AI related projects. This is a company proposing to do something related to very traditional and legacy software, a software that was in fact invented at the same time as the Internet. Your browser!

Phishing attacks are a nightmare for security managers, and for good reasons. The vast majority of successful breaches (over 70% according to research) starts with a phishing attack. Compared to other attack vectors, phishing is less costly and easier to execute on a large scale. And because it relies heavily on human error to succeed, it is harder to prevent.

Human psychology is such that a significant number of users receveing this SMS is likely to click on it and mistake the phishing scam website for the real website.

Statistically, the attacker know that a percentage of users will fall for this trap. But what about technology? Can security software prevent this type of attack?