Cybersecurity as a Brand Asset?

At the time of writing, a new software vulnerability found on Log4j is disseminating panic among cybersecurity experts. The bug has been given a full risk score 10 out of 10 – for context: only 1.7% of software bugs reach this mark. Amit Yoran, CEO of the cybersecurity firm Tenable, called it “the single biggest, most critical vulnerability of the last decade” – and possibly the biggest in the history of modern computing.